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Canada’s New Anti-Spam Legislation

Posted on June 27, 2014 by Jennifer Hazlett | 0 Comments

You have probably been hearing a lot of buzz about CASL, especially if you do business in Canada. CASL is the acronym for Canada’s Anti-Spam Legislation coming into effect July 1, 2014 and here I’ve summarized what this new law means to business owners. Basically, if you have always followed best practices when it comes to emailing your list, you…

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How To Successfully Market Your Business With A Pink Spoon

Posted on January 28, 2010 by Jennifer Hazlett | 1 Comments

If you have ever signed up on a website to receive information in the form of a free report, newsletter or ebook and had this delivered to your inbox, you have experienced the pink spoon. A pink spoon is a ‘free taste’ of what a business has to offer. It is like the ice cream franchise that offers potential customers…

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