pink spoon ::

7 Steps To Creating An Information Product That Can Make You Money While You Sleep

Posted on June 29, 2011 by Jennifer Hazlett | 0 Comments

If you write on a regular basis or even have lists of FAQ’s (frequently asked questions), you have enough content to create an information product to give away or sell. Set aside an afternoon to gather and arrange your content and piece your product (free giveaway/pink spoon, e-report, e-book, e-course) together. Once you have done the groundwork and added your…

5 Simple Things You Can Do Right Now To Grow Your List

Posted on January 27, 2011 by Jennifer Hazlett | 0 Comments

For those peak busy periods in your business when you are working on projects that are consuming a lot of your time, don’t put your marketing efforts on hold completely. It’s easy to let it slide for a while but try to be as consistent as possible because once you get away from it, it’s hard to pick it back…

It Pays To Invest Your Time Wisely

Posted on September 30, 2010 by Jennifer Hazlett | 0 Comments

As business owners we need to ensure that we accomplish at least one revenue generating activity on a daily basis. Generally, when operating a small service-based business there are multiple revenue streams: active (one on one client work); leveraged (working with a group as in leading a training program) and passive (creating and selling a product). For me, keeping on…

How To Successfully Market Your Business With A Pink Spoon

Posted on January 28, 2010 by Jennifer Hazlett | 1 Comments

If you have ever signed up on a website to receive information in the form of a free report, newsletter or ebook and had this delivered to your inbox, you have experienced the pink spoon. A pink spoon is a ‘free taste’ of what a business has to offer. It is like the ice cream franchise that offers potential customers…