To communicate effectively through your marketing means to connect with your client at an emotional level. Would you like to know the emotional impact that your headlines have on your target market? Then try out the Free Headline Analyzing Tool called the “Emotional Marketing Value Headline Analyzer“
This tool determines the Emotional Marketing Value (EMV) score of your headline by comparing the words in your headline to words that have been proven by research to conjure up emotional reactions through sound patterns.
Simply enter your headline into the text area, select a category from the drop down menu and click ‘Submit For Analysis.’ You will receive an EMV Score in the form of a percentage along with one or a combination of the following emotional classifications: Intellectual, Empathetic or Spiritual.
I tried with a few recent article titles and received a score of 44.44% for one particular headline that apparently appeals equally to people’s Spiritual and Intellectual spheres; another at 40% with a predominantly Intellectual classification and another scored 50% with a predominantly Spiritual classification. Evidently I’m not an Empathetic writer (smile).
So I’m quite pleased with my results as it’s stated on the site that “most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.”
Have some fun and give this free tool a try. And if you’re interested in learning how to increase your EMV rating and more, you can sign up for The Advanced Marketing Institute Newsletter and free report here http://www.aminstitute.com/newsletter/index.htm